E Commerce Performance Marketing
E Commerce Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side tracking as a way to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce added expenses, it can result in better accuracy and even more trusted data
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and much less prone to advertisement blockers.
1. More precise information
The traditional method of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is much less exact than it ought to be.
Server-side tracking is a more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more total photo of individual journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketing experts make even more educated marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking enables businesses to bypass these constraints and supply accurate, regular data that is much less prone to interference.
This sort of tracking also permits companies to track conversions that happen beyond the site, like call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for services seeking to adjust to these changes.
3. Much less prone to scams
Server-side tracking allows businesses to control data payloads prior to it reaches 3rd party endpoints, improving safety and privacy. This is particularly important as various internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
In addition, server-side tracking allows you to capture individual information straight on your own servers. This removes dependence on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side radar is a set of directions that informs your internet site's server what events to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally used to set off event-based omnichannel retail marketing tools advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative method that utilizes a tiny item of code on your page to collect data from customers.
4. Easier to implement
Server-side tracking is a data collection procedure that occurs on the internet site's very own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of information monitoring and offers companies more control over transmission, making it generally much more reliable. Because of this, it's much less vulnerable to information challenges caused by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more precise data and assists make sure conformity with personal privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.